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Morbern Sets New Sustainability Benchmark as Global Upholstery Fabrics Market Poised for 4.35% CAGR Growth by 2031, Reports Global Data Route Analytics
Dehri-on-Sone, Bihar – November 2025 —
Global Data Route Analytics (GDRA), a leading provider of strategic market research and consulting services, today announced the publication of its latest report titled “Global Upholstery Fabrics Market Outlook (2025–2031)”, revealing significant growth prospects and key player strategies shaping the global textile industry. According to GDRA’s findings, the global upholstery fabrics market was valued at USD 47.36 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 4.35% from 2025 to 2031. This growth is fueled by increasing demand for sustainable, performance-oriented, and design-driven fabrics across residential, commercial, and automotive applications.
“The upholstery fabrics market is entering a new era of innovation,” said a GDRA Research Director. “Sustainability, smart coatings, and design versatility are becoming central to manufacturers’ growth strategies. Companies like Morbern are leading this transformation by merging style with environmental responsibility.”
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Morbern: Pioneering Performance and Sustainability in Upholstery Fabrics
- Founded in 1965, Morbern Inc. is a North American leader in decorative vinyl upholstery fabrics, headquartered in Cornwall, Ontario, Canada, with a key U.S. office in High Point, North Carolina. The company specializes in durable, high-performance coated fabrics designed for sectors such as automotive, healthcare, marine, and hospitality.
- Morbern’s reputation stems from its ability to combine aesthetic design with advanced material engineering. Its product range includes industry-recognized lines like Allante™, Allsport, Abbey, EvoHide™, Barricade, and Hidden Creek—many of which feature UV stability, fire retardancy, stain resistance, and antimicrobial protection.
- As an ISO 14001:2015 certified producer, Morbern’s commitment to sustainability is showcased through its “Green Story” initiative, which focuses on minimizing environmental impact and promoting vegan leather alternatives.
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Strategic Market Positioning: Morbern’s Global Reach and Innovation
|
Category |
Level |
Explanation |
|
Product Customization |
High |
Broad range of color, texture, and pattern options |
|
Performance Attributes |
High |
UV-stable, antimicrobial, fire-retardant, and stain-resistant coatings |
|
Sustainability Focus |
Medium |
Visible eco-initiative but room for deeper transparency |
|
Market Diversity |
High |
Serves automotive, marine, healthcare, and hospitality industries |
|
Design Positioning |
Medium |
Balances functional durability with visual appeal |
|
Global Footprint |
Medium |
Strong in North America; expanding in Europe and Asia |
Source: Primary research and secondary research
Morbern’s key sales regions include North America and Europe, with expanding distribution in Asia and Australia. The company competes with major players such as Uniroyal Global Engineered Products, Style Textile, Vardhman Textiles, Heytex Gruppe, and Sunbrella. Financially, as per ZoomInfo data, Morbern’s estimated annual revenue stands at USD 160 million, reinforcing its position as a major global supplier in the coated fabric segment.
Recent Developments Strengthening Morbern’s Leadership (2024 Updates)
- March 2024 – Product Launch: Morbern introduced “Mink,” a silky-smooth vinyl upholstery for marine use featuring the advanced Sea Silk™ topcoat, ensuring resistance to UV rays and water damage.
- September 2024 – Product Launch: Launch of EvoHide™, a sustainable coated fabric made from bio-based and landfill-diverted materials, targeting eco-conscious automotive and healthcare markets.
- April 2024 – Award Recognition: Morbern received the Keystone Award from the Canadian Imperial Bank of Commerce (CIBC), acknowledging excellence in leadership and workforce development.
Market Outlook: A Future Defined by Innovation and Eco-Responsibility
The upholstery fabrics market is expected to experience continued diversification through 2031 as major manufacturers embrace bio-based materials, digital patterning, and smart coatings. The growth trajectory is underpinned by rising investments in interior design aesthetics, global urbanization, and the shift toward sustainable lifestyle products.
GDRA’s report provides a comprehensive analysis of market drivers, restraints, opportunities, and regional insights, covering over 40 key global players.
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About Global Data Route Analytics (GDRA)
Global Data Route Analytics is a trusted provider of high-quality market intelligence, delivering in-depth research, data analytics, and strategic consulting across multiple industries. GDRA’s insights empower organizations to make data-driven decisions, identify emerging opportunities, and achieve sustainable growth in a competitive global landscape.
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