Press Release
PET Market Forecast 2024–2030: Rising Demand for Data Masking & Encryption
Pune, India — November 14, 2025 – Global Data Route Analytics today announced the release of its comprehensive report on the Global Privacy Enhancing Technologies (PET) Market, forecasting a substantial surge in market value from USD 3.09 billion in 2024 to USD 12.15 billion by 2030, driven by a compelling CAGR of 25.1% during the 2025–2030 forecast period.
Amid escalating concerns around data breaches and evolving global privacy regulations, industries across sectors are rapidly adopting PET solutions to ensure compliance, protect sensitive data, and foster customer trust in the digital era.
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Key Highlights from the Report
Current Market Dynamics and Growth Trajectory
- The PET market is undergoing rapid transformation, with growing adoption of privacy-preserving technologies such as homomorphic encryption, differential privacy, and zero-knowledge proof.
- Increasingly stringent data protection regulations like GDPR, HIPAA, and CCPA are propelling enterprises toward robust PET implementations across sectors such as BFSI, healthcare, IT & telecom, and government services.
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Market Segmentation:
- By Component: Solutions, Services
- By Technology: Data Masking, Homomorphic Encryption, Secure Multiparty Computation, Differential Privacy, Zero-Knowledge Proof, Others
- By Deployment Mode: On-premise, Cloud-based
- By Application: BFSI, Healthcare & Life Sciences, IT & Telecom, Government & Defense, Retail & Consumer Goods, Others
- By Region: North America (U.S., Canada), Europe (UK, Germany, France, Rest of Europe), Asia Pacific (China, Japan, India, Rest of Asia Pacific), Latin America (Brazil, Mexico, Rest of Latin America), Middle East & Africa (GCC, South Africa, Others)
Key Players Featured in the Market Report
- Technology Giants: IBM Corporation, Microsoft Corporation, Intel Corporation, Google LLC
- Emerging Leaders: Duality Technologies, Enveil Inc., Cape Privacy, Secret Double Octopus, CryptoComply
- Specialized Innovators: Privitar Limited, Zama.ai, Oasis Labs, Unbound Tech, Inpher Inc.
Strategic Insights and Future Outlook
The report emphasizes how PET solutions are becoming an integral part of enterprise cybersecurity frameworks. As businesses increasingly prioritize data minimization, secure analytics, and privacy-by-design architectures, PETs will serve as a cornerstone of future-ready compliance strategies.
"With data privacy becoming a boardroom priority, PETs are not just a compliance checkbox—they are a competitive differentiator," said a senior analyst at Global Data Route Analytics.
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About Global Data Route Analytics
Global Data Route Analytics is a market research and consulting firm that provides businesses with data analysis, market forecasts, and tailored reports across various industries. The company uses advanced data analysis techniques, proprietary data, and an expert team to help clients understand market trends, make informed decisions, and develop strategies. They focus on delivering customized solutions, competitive intelligence, and growth strategies to help businesses succeed in their respective markets.
Media contact:
Srushti Tungar
Global Data Route Analytics
