Press Release
Fertility Testing Devices Market Set to Double by 2032 Driven by Digital Innovation
Pune, December 5, 2025 – Global Data Route Analytics
The global fertility testing devices market is gaining unprecedented momentum as shifting lifestyle patterns and delayed parenthood reshape reproductive health trends. Consumers are increasingly embracing at-home and clinical fertility monitoring solutions, with growing awareness around early diagnostics, conception planning, and reproductive wellness.
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Valued at approximately USD 640 million in 2024, the market is projected to reach USD 1.2 billion by 2032, growing at a robust CAGR of 8.2%. This surge is underpinned by innovations in ovulation predictor kits, hormone and male fertility testing devices, and AI-powered digital platforms that support real-time data tracking and personalized fertility insights.
Demand is also expanding rapidly across emerging economies, where diagnostic accessibility and rising health tech adoption are driving awareness. The integration of wearable technologies and mobile-connected testing tools is revolutionizing the way individuals and clinics approach fertility care.
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Comprehensive Market Segmentation Includes:
• By Product Type: Ovulation Predictor Kits, Fertility Monitors, Male Fertility Testing Devices, Hormone Testing Devices, Digital & Connected Devices, Saliva-Based Devices, Others
• By Mode of Purchase: Over-the-Counter (OTC), Prescription-Based
• By Technology: Urine-Based, Saliva-Based, Electronic Devices, Wearable Tech, Others
• By End User: Home Care, Hospitals, Fertility Clinics, Diagnostic Centers, Others
• By Region: North America, Europe, Asia-Pacific, Latin America, Middle East & Africa
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Key Market Players:
• SPD Swiss Precision Diagnostics GmbH (Clearblue)
• Church & Dwight Co., Inc. (First Response)
• Fertility Focus Limited
• BioZhena Corporation
• Abbott Laboratories
• Geratherm Medical AG
• Piramal Enterprises Ltd.
• Ava Science Inc., Mira (Quanovate Tech Inc.), OvuSense (viO HealthTech), and more
The report also presents insights on pricing dynamics, regulatory framework, value chain analysis, and strategic recommendations to guide industry stakeholders. With fertility concerns rising globally, this comprehensive report delivers data-backed foresight into one of the fastest-growing segments in reproductive healthcare.
About the Company
Global Data Route Analytics is a market research and consulting firm that provides businesses with data analysis, market forecasts, and tailored reports across various industries. The company uses advanced data analysis techniques, proprietary data, and an expert team to help clients understand market trends, make informed decisions, and develop strategies. They focus on delivering customized solutions, competitive intelligence, and growth strategies to help businesses succeed in their respective markets.
Media Contact:
Srushti Tungar
Global Data Route Analytics
