Report Details
Introduction
- Accelerating Demand for Protein-Rich Convenience Foods (2025–2032): The global meat snacks market is experiencing robust growth, projected to rise from USD 13.36 billion in 2025 to USD 20.95 billion by 2032, driven by shifting consumer preferences toward high-protein, low-carb snacks that support active lifestyles and on-the-go nutrition.
- Asia Pacific and North America to Lead the Growth Curve: With a CAGR of 7.76% in Asia Pacific and 7.08% in North America from 2025 to 2032, regional demand is being propelled by increasing urbanization, fitness trends, and the expanding availability of premium jerky, sticks, and other dried meat snacks across modern retail formats and online platforms.
- Sustained Innovation Fuels Market Expansion: Emerging brands and established players are redefining meat snack formats with clean labels, exotic flavors, and sustainable sourcing. This innovation, paired with rising global protein awareness, is expected to drive a healthy CAGR of 6.64% across the entire market during the forecast period.
VRIO Analysis for the Global Meat Snacks Market (2017–2032)
Value
The meat snacks market delivers high value by fulfilling the global demand for protein-rich, low-carb, and convenient snack options. Growing health awareness, increasing fitness adoption, and time-constrained consumer lifestyles make meat snacks an attractive product category across both developed and emerging regions.
Rarity
Premium and niche meat snack products such as organic jerky, bison bars, grass-fed meat sticks, and culturally specific variants like biltong or chorizo are relatively rare in mainstream markets. This rarity provides opportunities for differentiation and market capture, especially through gourmet retail and e-commerce platforms.
Inimitability
Established brands possess unique strengths such as proprietary flavor profiles, vertically integrated supply chains, and long-standing customer trust. These factors are difficult for new entrants to replicate without significant investment in product development, sourcing, and branding.
Organization
Leading companies in the meat snacks industry are well-organized to harness their competitive advantages. Firms like Jack Link’s, Conagra Brands, and Hormel Foods have strong distribution systems, extensive product lines, and integrated marketing strategies that enable them to scale and innovate efficiently.
Conclusion
The global meat snacks market scores high across all VRIO dimensions. It is valuable, has rare and unique offerings, features difficult-to-replicate strengths, and is led by well-organized firms. These attributes create sustained competitive advantages that will support industry growth through 2032.
Recent Developments in Global Meat Snacks Market
|
Date |
Company name |
Activity |
Description |
|
May 18, 2022 |
Link Snacks, Inc. |
Expansion |
Stellar a fully integrated firm specialising in design, engineering, construction, and mechanical services worldwide, has been awarded a design-build construction project for global meat snacks brand Jack Link's Protein Snacks. The project will increase warehouse capacity at Jack Link's existing distribution facility in Underwood, Iowa, as well as install a highly automated storage and retrieval system (AS/RS), enhancing capacity and efficiency at the Underwood location. |
|
March 12, 2025 |
Link Snacks, Inc. |
Expansion |
Jack Link's, a leading meat snack company, has started hiring for new $450 million production facility in Perry, Georgia. The plant, scheduled to open this summer, will employ 800 workers and dramatically increase the company's production of dry sausage meat snacks. |
|
August 15, 2023 |
Bridgford Foods Corp. |
Expansion |
Bridgford Foods Corp., a manufacturer of shelf-stable sandwich items and meats for the convenience store market, will invest $2.09 million to expand its Statesville, North Carolina facility, according to a press statement. The company intends to introduce hoover microwave drying technology into its facilities, creating eight employment. The company will use this technology to make meal bars and close combat rations for the military. |
|
August 31, 2021 |
Monogram Foods |
Acquisition |
Pritzker Private Capital ("PPC"), a leader in family direct investing, announced the acquisition of a major stake in Monogram Foods, a founder-led firm focused on business-to-business food manufacturing for some of the most recognised brands and retailers in the United States. |
|
June 13, 2023 |
Monogram Foods |
Acquisition |
Monogram Foods, with the support of CEI Capital Management LLC (CCML), has acquired $8 million in New Markets Tax Credit (NMTC) funding to expand its Martinsville, Virginia, manufacturing plant. Monogram intends to increase production capacity at the plant by 80% to accommodate increased demand for its ready-to-eat jerky and meat stick snacks. |
|
July 15, 2025 |
Tillamook Country Smoker |
Collaboration |
Tillamook Country Smoker, a premium, handcrafted meat snack company, is excited to announce the expansion of its fiery collaboration with Mike's Hot Honey, America's #1 and original brand of hot honey. Tillamook Country Smoker Beef Sticks with Mike's Hot Honey debuted earlier this year, perfectly capturing the 'Swicy' flavour trend that is enchanting taste buds across the country. |
Source: Primary Research, Secondary Research, White Paper, Government Publications, Import Export Data, Company Website
Global Meat Snacks Market Segmentation (2017–2032)
By Product Type
- Jerky
- Meat Bars
- Meat Chips
- Salami
- Other Meat Snacks
By Source
- Beef
- Pork
- Poultry
- Turkey
- Other Meats
By Flavor
- Spicy
- Smoked
- Original
- Teriyaki
- Barbecue
By Packaging Type
- Bags
- Boxes
- Pouches
- Trays
- Retail Packs
By Region
North America
- United States
- Canada
- Mexico
Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia Pacific
Latin America
- Brazil
- Argentina
- Rest of Latin America
Middle East and Africa
- South Africa
- United Arab Emirates
- Saudi Arabia
- Rest of Middle East and Africa
Key Players – Global Meat Snacks Market
Table of Contents – Global Meat Snacks Market (2017–2032)
1. Introduction
2. Executive Summary
3. Market Overview
4. Market Dynamics
4.1 Drivers
4.2 Restraints
4.3 Opportunities
4.4 Challenges
5. Market Trends and Developments
6. Regulatory Landscape
7. Global Meat Snacks Market Analysis and Forecast (2017–2032)
8. Market Segmentation
8.1 By Product Type
8.1.1 Jerky
8.1.2 Meat Bars
8.1.3 Meat Chips
8.1.4 Salami
8.1.5 Other Meat Snacks
8.2 By Source
8.2.1 Beef
8.2.2 Pork
8.2.3 Poultry
8.2.4 Turkey
8.2.5 Other Meats
8.3 By Flavor
8.3.1 Spicy
8.3.2 Smoked
8.3.3 Original
8.3.4 Teriyaki
8.3.5 Barbecue
8.4 By Packaging Type
8.4.1 Bags
8.4.2 Boxes
8.4.3 Pouches
8.4.4 Trays
8.4.5 Retail Packs
8.5 By Region
8.5.1 North America
8.5.1.1 United States
8.5.1.2 Canada
8.5.1.3 Mexico
8.5.2 Europe
8.5.2.1 Germany
8.5.2.2 United Kingdom
8.5.2.3 France
8.5.2.4 Italy
8.5.2.5 Spain
8.5.2.6 Rest of Europe
8.5.3 Asia Pacific
8.5.3.1 China
8.5.3.2 Japan
8.5.3.3 India
8.5.3.4 South Korea
8.5.3.5 Australia
8.5.3.6 Rest of Asia Pacific
8.5.4 Latin America
8.5.4.1 Brazil
8.5.4.2 Argentina
8.5.4.3 Rest of Latin America
8.5.5 Middle East and Africa
8.5.5.1 South Africa
8.5.5.2 United Arab Emirates
8.5.5.3 Saudi Arabia
8.5.5.4 Rest of Middle East and Africa
9. Competitive Landscape
10. Company Profiles
10.1 Jack Link's Protein Snacks
10.2 Pork King Good
10.3 Bridgford Foods Corporation
10.4 Monogram Foods
10.5 Epic Provisions
10.6 Nueske's Applewood Smoked Meats
10.7 Oberto Snacks Inc.
10.8 Werner Gourmet Meat Snacks Inc.
10.9 Perky Jerky
10.10 Tillamook Country Smoker
10.11 Others
11. Conclusion and Strategic Recommendations
12. Appendix
13. Research Methodology
14. Disclaimer
Global Meat Snacks Market Segmentation (2017–2032)
By Product Type
- Jerky
- Meat Bars
- Meat Chips
- Salami
- Other Meat Snacks
By Source
- Beef
- Pork
- Poultry
- Turkey
- Other Meats
By Flavor
- Spicy
- Smoked
- Original
- Teriyaki
- Barbecue
By Packaging Type
- Bags
- Boxes
- Pouches
- Trays
- Retail Packs
By Region
North America
- United States
- Canada
- Mexico
Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia Pacific
Latin America
- Brazil
- Argentina
- Rest of Latin America
Middle East and Africa
- South Africa
- United Arab Emirates
- Saudi Arabia
- Rest of Middle East and Africa
Key Players – Global Meat Snacks Market
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Frequently Asked Questions
What’s Driving the Explosive Growth of the Global Meat Snacks Market Through 2032?
The meat snacks market is booming due to rising demand for high-protein, low-carb snacks among health-conscious consumers. The popularity of fitness lifestyles, convenience eating, and premium jerky products has transformed this once-niche category into a global trend.
Which Product Types Are Leading the Meat Snacks Market Worldwide?
Jerky remains the most dominant product globally, followed by innovative formats like meat bars, meat chips, and salami sticks. These snack types cater to diverse tastes and dietary preferences, fueling expansion across retail shelves and online platforms.
Which Regions Are Emerging as Hotspots for Meat Snack Consumption?
North America continues to lead in consumption, but Asia Pacific and Latin America are emerging as fast-growing regions due to increasing urbanization, westernized diets, and a surge in protein-rich snacking habits among younger demographics.
Who Are the Top Players Shaping the Future of the Meat Snacks Industry?
Global leaders like Jack Link’s Protein Snacks, Bridgford Foods, Monogram Foods, and Epic Provisions are dominating the space through brand innovation, diversified flavors, and aggressive expansion into online and international markets.
How Are Packaging and Flavor Trends Impacting Consumer Preferences in 2025 and Beyond?
Portable formats like pouches, bags, and trays, combined with bold flavors such as teriyaki, barbecue, and spicy variants, are attracting a wider consumer base. Customization, resealable packs, and clean-label claims are setting new industry standards.