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Food & Beverage

USA and Latin America Jalapeño Pepper Industry Size, Share, Trends, and Forecast Report 2025–2031

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Discover the latest growth drivers of the USA & Latin America Jalapeño Market 2025. Includes supply chain insights, pricing, and regional segmentation.

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Introduction

Rising Demand for Processed Jalapeños: The regional market is forecasted to grow from USD 339.06 million in 2025 to USD 451.37 million by 2031, registering a CAGR of 4.88%. Among the product categories, processed jalapeños—particularly stuffed jalapeños (CAGR: 7.04%) and chipotle (smoked) variants (CAGR: 6.54%)—are seeing accelerated adoption due to shifting consumer preferences for bold, shelf-stable, and gourmet flavors.
B2B Distribution Driving Volume: Bulk demand from food manufacturers, restaurant supply chains, and HoReCa channels is expected to dominate the market. The B2B segment is set to expand at a CAGR of 5.43%, reaching over USD 306.83 million by 2031, compared to USD 144.54 million for the B2C (retail/online) segment. This reflects the strong reliance on jalapeño-based ingredients in mass-prepared and branded foods.
Foodservice Sector Leading Usage: Quick service restaurants (QSRs) and gourmet eateries are increasingly integrating jalapeños into their core offerings. The foodservice segment alone will cross USD 211.27 million by 2031, followed closely by QSRs and frozen food brands. This trend indicates a growing appetite for spicy, flavorful inclusions across dine-in and ready-to-eat formats.

Cost-Benefit Analysis – USA and Latin America Jalapeño Pepper Market

Low Production Cost: Jalapeño peppers require minimal agricultural inputs and are suited to diverse climates, reducing overall cultivation expenses across both the USA and Latin America.
High Consumer Demand: Growing preference for spicy foods, hot sauces, and natural flavor enhancers drives steady consumer demand in both traditional and processed forms.
Export Revenue Potential: Latin American countries like Mexico and Peru benefit from strong export demand from the USA and European markets, improving foreign exchange inflows.
Short Harvest Cycle: Jalapeños have a relatively short growing season, allowing for multiple harvests per year and quick returns on investment.
Value-Added Product Growth: Processing opportunities such as pickling, sauces, and seasoning blends increase revenue streams and market profitability.
Supply Chain Efficiency: Well-established logistics and cold chain systems in the USA reduce post-harvest losses and improve distribution efficiency.
Labor Cost Disparity: Lower labor costs in Latin American nations offer competitive advantages in farming and processing compared to North America.
Market Volatility Risks: Price fluctuations due to climate events, pests, or overproduction can affect profit margins for small and medium growers.
Regulatory Compliance Cost: Exporters in Latin America must meet stringent U.S. FDA and phytosanitary requirements, increasing compliance costs for exporters.
Water Resource Concerns: In drought-prone regions of the USA, high irrigation needs may increase costs and raise sustainability concerns.
Branding and Marketing Investment: Success in retail and export markets depends on investment in branding, organic certification, and geographic labeling which can increase upfront costs.
Competitive Saturation: High number of domestic and imported jalapeño suppliers may lead to price competition and reduced margins in retail markets.

Recent Developments in USA Jalapeño Pepper Market

Date	Company name	Activity	Description
September 13, 2022	McCain Foods	Acquisition	McCain Foods has purchased Scelta Products, adding the Netherlands-based frozen food manufacturer to its growing portfolio of delectable, prepared vegetable appetiser products. The transaction, which finalised on September 8, 2022, marks a significant investment that will help McCain grow and expand in the frozen vegetable appetiser industry.
March 13, 2023	McCain Foods	Expansion	McCain Foods is expanding its plant and output in Coaldale, Alberta. The initiative provides a substantial economic boost for the region, generating 260 new jobs. The investment reflects McCain's robust commercial performance and reinforces the company's commitment to food production and agriculture in Canada.
April 12, 2024	McCain Foods	Acquisition	McCain Foods has completed its acquisition of Strong Roots, an Irish plant-based frozen food maker. The deal builds on McCain and Strong Roots' strategic alliance, which began in 2021 and resulted in a $55 million investment.
June 12, 2024	McCain Foods	Expansion	McCain Foods is expanding its network of Innovation Hub farms across North America. This growing season, McCain will collaborate with four new farms across three growing regions as part of its North America-wide network of Innovation Hubs, where commercial-scale research experiments are undertaken locally in growing regions to provide opportunities for learning and transparency. This expansion advances McCain's ambition to implementing regenerative agriculture principles over 100% of its global potato acreage by the end of 2030.
February 20, 2020	Hormel Foods Corporation	Acquisition	Hormel Foods Corporation, a renowned global branded food company, has agreed to acquire Sadler's Smokehouse, situated in Texas. Sadler's Smokehouse is a family-owned business that offers superior, authentic pit-smoked meats to retail and catering customers. Hormel Foods has been a Sadler's Smokehouse customer for more than 20 years.
February 11, 2021	Hormel Foods Corporation	Acquisition	Hormel Foods Corporation, a global branded food company, announced that it has signed a definitive deal to buy Kraft Heinz Company's Planters® snack nut portfolio.
December 15, 2022	Hormel Foods Corporation	Acquisition	Hormel Foods Corporation, a Fortune 500 worldwide branded food company, announced the acquisition of a minority investment in PT Garudafood Putra Putri Jaya Tbk ("Garudafood"), one of Indonesia's major food and beverage firms.
September 19, 2024	Amy's Kitchen	Expansion	Amy's Kitchen, the national leader in organic and natural frozen food, has announced its entry into the frozen breakfast market, presenting a variety of easy and delicious burritos, wraps, and entrees. Amy's is committed to offering simple, organic meals for busy mornings and continues to innovate in the frozen aisle.
November 25, 2024	Amy's Kitchen	Expansion	Amy's Kitchen, an organic food company based in the United States, has halted plans for a food manufacturing and packaging hub in New York State. The decision comes as the business faces challenges, such as shifts in demand for frozen meals and canned soups.
May 14, 2025	Kraft Heinz Company	Investment	Kraft Heinz is investing $3 billion to renovate its US manufacturing, the company's largest investment in a decade. However, consumer mood is at its lowest point in 70 years, and sales and profit predictions have been reduced.
March 12, 2025	Kraft Heinz Company	Expansion	The Kraft Heinz Company has launched a new processing unit, which will increase the factory's capacity by 50%. The expansion project, which cost €70 million over three years, resulted in high-speed filling lines and a pilot plant at the food company's R&D centre in Nijmegen, Netherlands.
October 21, 2020	Goya Foods	Expansion	Goya Foods, the largest Hispanic-owned food company in the United States, has announced a $80 million expansion to its manufacturing and distribution facilities in Brookshire, Texas. The expansion includes the purchase of new, cutting-edge food processing equipment, allowing the company to treble production capacity in order to fulfil rising consumer demand for its products.
June 5, 2024	Goya Foods	Collaboration	Goya Foods, a food manufacturer in the United States, has collaborated with Vima Foods to deliver premium frozen fish to grocery stores in the Northeast and Southeast areas, the two firms said.
December 1, 2020	B&G Foods, Inc.	Acquisition	B&G Foods, Inc. stated that it has finalised the acquisition of the historic Crisco brand of oils and shortening from The J. M. Smucker Co. for $550 million in cash, subject to a usual inventory adjustment at close.
May 5, 2022	B&G Foods, Inc.	Acquisition	B&G Foods, Inc. announced that it has acquired Growers Express, LLC's frozen vegetable production facilities. Growers Express is an industry pioneer that manufactures, develops, packages, and sells frozen vegetables, primarily Green Giant® Riced Veggies and Green Giant Veggie Spirals®.
March 27, 2025	Renfro Foods	Expansion	Renfro Foods, a Fort Worth-based family-owned company known for its salsas, sauces, and condiments, recently marked a critical milestone in its global expansion. Renfro's made its first foreign purchase of nearly 4,500 cases from Dubai, necessitating the necessity for a Certificate of Origin.
September 17, 2024	Mastronardi Produce	Acquisition	Mastronardi Produce, the industry leader in greenhouse fruits and vegetables, recently acquired full and exclusive North American rights to Mastronardi BerryWorld® America from its partner BerryWorld® Group.
November 4, 2024	Mastronardi Produce	Expansion	Mastronardi Produce®, a fourth-generation family-owned pioneer in the commercial greenhouse industry, announces the addition of 91 acres of Canadian greenhouse capacity, including a newly constructed, state-of-the-art 27-acre glass greenhouse facility in Kingsville, Ontario, that will provide lit production of local Sunset branded produce during the winter.
June 3, 2025	Mastronardi Produce	Expansion	Mastronardi Produce, a pioneer in commercial greenhouse growth in North America, has expanded its agricultural distribution network in the United States with the addition of two high-tech greenhouses. Mastronardi's expanding greenhouse network in the United States now includes two greenhouses in Minnesota and Iowa, totalling 48 acres.

Source: Primary Research, Secondary Research, White Paper, Government Publications, Import Export Data, Company Website

USA and Latin America Jalapeño Pepper Market Segmentation

By Product Type
1.1 Fresh Jalapeños
1.2 Processed Jalapeños
1.2.1 Pickled
1.2.2 Smoked (e.g., Chipotle)
1.2.3 Canned or Jarred
1.2.4 Stuffed Jalapeños (focus segment)
By End-Use Application
2.1 Foodservice or HoReCa
2.2 Retail (Supermarkets and Hypermarkets)
2.3 Frozen Food Brands
2.4 Quick Service Restaurants (QSRs)
2.5 Gourmet and Specialty Stores
By Distribution Channel
3.1 B2B (Food Manufacturers and Restaurant Supply)
3.2 B2C (Retail, Online Grocery, Specialty Stores)
By Region
4.1 North America
4.1.1 United States
4.1.2 Mexico
4.2 Latin America
4.2.1 Brazil
4.2.2 Argentina
4.2.3 Chile
4.2.4 Colombia
4.2.5 Rest of Latin America

Key Players – USA Jalapeño Pepper Market

Key Players – Latin America Jalapeño Pepper Market

Table of Content – USA and Latin America Jalapeño Pepper Market

Executive Summary
Market Introduction
Research Methodology
Market Dynamics
4.1 Drivers
4.2 Restraints
4.3 Opportunities
4.4 Challenges
Market Trends and Developments
Value Chain Analysis
Impact of Inflation and Supply Chain Disruptions
Jalapeño Pepper Market Analysis, by Product Type
8.1 Fresh Jalapeños
8.2 Processed Jalapeños
8.2.1 Pickled
8.2.2 Smoked (e.g., Chipotle)
8.2.3 Canned or Jarred
8.2.4 Stuffed Jalapeños
Jalapeño Pepper Market Analysis, by End-Use Application
9.1 Foodservice or HoReCa
9.2 Retail (Supermarkets and Hypermarkets)
9.3 Frozen Food Brands
9.4 Quick Service Restaurants (QSRs)
9.5 Gourmet and Specialty Stores
Jalapeño Pepper Market Analysis, by Distribution Channel
10.1 B2B (Food Manufacturers and Restaurant Supply)
10.2 B2C (Retail, Online Grocery, Specialty Stores)
Jalapeño Pepper Market Analysis, by Region
11.1 North America
11.1.1 United States
11.1.2 Mexico
11.2 Latin America
11.2.1 Brazil
11.2.2 Argentina
11.2.3 Chile
11.2.4 Colombia
11.2.5 Rest of Latin America
Competitive Landscape
Key Players – North America
13.1 McCain Foods Limited
13.2 Hormel Foods Corporation
13.3 Amy’s Kitchen Inc.
13.4 Farm Rich
13.5 The Kraft Heinz Company
13.6 Pero Family Farms Food Company LLC
13.7 Goya Foods, Inc.
13.8 B&G Foods, Inc.
13.9 Renfro Foods, Inc.
13.10 Mastronardi Produce Limited
Key Players – Latin America
14.1 La Costeña
14.2 Empacadora del Golfo de México
14.3 Silva International, Inc.
14.4 LA MORENA
14.5 Agroindustrias AIB
Strategic Recommendations
Conclusion and Future Outlook
Appendix
17.1 Data Sources
17.2 Glossary of Terms
17.3 Research Methodology Summary
17.4 Disclaimer

USA and Latin America Jalapeño Pepper Market Segmentation

By Product Type
1.1 Fresh Jalapeños
1.2 Processed Jalapeños
1.2.1 Pickled
1.2.2 Smoked (e.g., Chipotle)
1.2.3 Canned or Jarred
1.2.4 Stuffed Jalapeños (focus segment)
By End-Use Application
2.1 Foodservice or HoReCa
2.2 Retail (Supermarkets and Hypermarkets)
2.3 Frozen Food Brands
2.4 Quick Service Restaurants (QSRs)
2.5 Gourmet and Specialty Stores
By Distribution Channel
3.1 B2B (Food Manufacturers and Restaurant Supply)
3.2 B2C (Retail, Online Grocery, Specialty Stores)
By Region
4.1 North America
4.1.1 United States
4.1.2 Mexico
4.2 Latin America
4.2.1 Brazil
4.2.2 Argentina
4.2.3 Chile
4.2.4 Colombia
4.2.5 Rest of Latin America

Key Players – USA Jalapeño Pepper Market

Key Players – Latin America Jalapeño Pepper Market

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Frequently Asked Questions

What’s Fueling the Growth of the Jalapeño Pepper Market in the USA and Latin America?

Rising consumer demand for spicy, flavorful food options, coupled with the surge in processed jalapeño products like pickled, smoked (chipotle), and stuffed varieties, is accelerating market growth across North and Latin America.

Which Jalapeño Product Types Are Dominating in 2025?

Processed jalapeños—especially pickled and stuffed varieties—are leading due to their use in retail snacks, quick service restaurants (QSRs), and gourmet foods, surpassing fresh jalapeños in both revenue and volume.

How Are B2B and B2C Channels Shaping Jalapeño Distribution?

B2B distribution is surging thanks to rising demand from frozen food brands and restaurant suppliers, while B2C channels like online groceries and specialty stores are growing rapidly due to consumer preference for convenience.

Which Countries Are Key Players in the Latin American Jalapeño Supply Chain?

Mexico remains the dominant force, supported by Brazil, Argentina, Chile, and Colombia, all benefiting from strong export capabilities, agro-processing growth, and competitive labor costs.

Who Are the Market Leaders in the USA and Latin America Jalapeño Industry?

Top U.S. players include Kraft Heinz, Goya Foods, and McCain Foods, while leading Latin American producers include La Costeña, Empacadora del Golfo de México, and LA MORENA, each offering diverse and scalable jalapeño product lines.