Introduction

• The global amaranth oil market is witnessing significant growth, with its market size valued at USD 965.47 million in 2025 and projected to reach USD 2,215.63 million by 2035, reflecting a CAGR of 8.91% over the forecast period. This growth underscores the increasing adoption of amaranth oil across health, cosmetic, and food industries worldwide.
• Rising consumer awareness regarding the nutritional benefits of amaranth oil, including its high antioxidant content and potential for promoting heart and skin health, is driving market demand. Additionally, its application in functional foods and personal care products is expanding, contributing to a diversified market landscape.
• Technological advancements in extraction methods, coupled with sustainable sourcing practices and a growing preference for plant-based oils, are further accelerating market growth. The market is expected to witness strategic developments, such as new product launches and regional expansions, to cater to the evolving preferences of health-conscious consumers globally.

TOWS Matrix – Global Amaranth Oil Market

Strengths – Opportunities (SO):

• Leverage the high nutritional and antioxidant profile of amaranth oil to expand into health-focused and functional food segments globally.
• Utilize strong brand presence and product quality to enter emerging markets with growing demand for plant-based oils.
• Capitalize on technological advancements in extraction and cold-pressing methods to develop premium and specialty oil variants.

Strengths – Threats (ST):

• Use established supply chains and quality assurance to mitigate competitive pressure from other vegetable and specialty oils.
• Promote certifications (organic, non-GMO) and sustainability initiatives to counter environmental regulations and consumer scrutiny.
• Strengthen brand loyalty through education campaigns emphasizing health benefits, reducing vulnerability to price fluctuations in raw materials.

Weaknesses – Opportunities (WO):

• Invest in marketing and awareness campaigns to overcome limited consumer knowledge about amaranth oil benefits in new regions.
• Collaborate with food, nutraceutical, and cosmetic companies to diversify applications and reduce dependence on single markets.
• Enhance research and development to improve oil yield and processing efficiency, supporting market expansion.

Weaknesses – Threats (WT):

• Address high production costs by optimizing supply chain and production techniques to remain competitive against conventional oils.
• Develop risk management strategies to mitigate impacts from fluctuating raw material availability and global economic uncertainties.
• Strengthen regulatory compliance and product standardization to minimize risks from stringent food and health safety regulations.

Global Amaranth Oil Market Segmentation

1. By Type:

• Cold-Pressed Amaranth Oil
• Refined Amaranth Oil
• Blended Amaranth Oil

2. By Application:

• Food & Beverages
• Cosmetics & Personal Care
• Nutraceuticals & Dietary Supplements
• Pharmaceuticals

3. By Form:

• Liquid
• Capsule / Softgel

4. By Region:

North America

• United States
• Canada

Europe

• Germany
• United Kingdom
• France
• Italy
• Spain
• Rest of Europe

Asia-Pacific

• China
• India
• Japan
• South Korea
• Australia
• Rest of Asia-Pacific

Latin America

• Brazil
• Mexico
• Rest of Latin America

Middle East & Africa

• South Africa
• GCC Countries
• Rest of Middle East & Africa

Key Players (Cumulative List)

• Kusto Agro Ltd.
• Amrita Oils Pvt. Ltd.
• Agri-Tech Organics
• Baerlocher GmbH
• Henan Zhongfu Industrial Co., Ltd.
• Sunrise Nutraceuticals
• BioTech Oils Pvt. Ltd.
• Elite Herbals & Oils
• Solvay S.A.
• Emami Ltd.