Report Details
Introduction
- The global bariatric medical devices market is witnessing robust growth, with its valuation projected to rise from around USD 2.08 billion in 2025 to over USD 4.12 billion by 2035, reflecting increasing adoption of advanced surgical and non-surgical obesity management solutions.
- Rising prevalence of obesity worldwide, coupled with growing awareness of the health risks associated with excess weight, is driving demand for innovative bariatric medical devices, including gastric bands, sleeves, and endoscopic tools.
- Continuous technological advancements, expanding healthcare infrastructure, and a surge in minimally invasive procedures are fueling the market’s steady CAGR of approximately 7.10% over the forecast period from 2025 to 2035.
Global Bariatric Medical Devices Market – GE-McKinsey Matrix Insights:
- High Industry Attractiveness & Strong Competitive Position: Leading players offering advanced laparoscopic and endoscopic bariatric devices benefit from high demand, technological innovation, and strong clinical acceptance.
- High Industry Attractiveness & Moderate Competitive Position: Mid-sized manufacturers focusing on niche bariatric solutions, such as intragastric balloons or emerging endoscopic procedures, have growth potential through strategic partnerships and targeted R&D.
- Moderate Industry Attractiveness & Strong Competitive Position: Established global players with a diversified medical device portfolio leverage brand reputation and distribution networks to sustain steady revenue growth despite moderate market expansion in certain regions.
- Moderate Industry Attractiveness & Moderate Competitive Position: Smaller companies with limited resources face challenges in scaling globally but can capitalize on regional obesity trends and minimally invasive innovations to improve market presence.
- Low Industry Attractiveness & Weak Competitive Position: Entities with outdated technologies or narrow product offerings may struggle to maintain market relevance amid rising competition and evolving regulatory standards.
Segments and Key Players
1. By Device Type
1.1 Gastric Bands
1.2 Gastric Sleeves
1.3 Gastric Balloons (Intragastric Balloons)
1.4 Endoscopic Devices
1.5 Others (e.g., Roux-en-Y gastric bypass tools, duodenal-jejunal bypass liners)
2. By Procedure Type
2.1 Surgical Procedures
2.2 Non-Surgical/Minimally Invasive Procedures
3. By End-User
3.1 Hospitals
3.2 Clinics & Ambulatory Surgical Centers
3.3 Specialty Bariatric Centers
4. By Region
4.1 North America
4.1.1 United States
4.1.2 Canada
4.1.3 Mexico
4.2 Europe
4.2.1 Germany
4.2.2 United Kingdom
4.2.3 France
4.2.4 Italy
4.2.5 Spain
4.2.6 Rest of Europe
4.3 Asia-Pacific
4.3.1 China
4.3.2 Japan
4.3.3 India
4.3.4 South Korea
4.3.5 Australia
4.3.6 Rest of Asia-Pacific
4.4 Latin America
4.4.1 Brazil
4.4.2 Argentina
4.4.3 Rest of Latin America
4.5 Middle East & Africa (MEA)
4.5.1 Saudi Arabia
4.5.2 UAE
4.5.3 South Africa
4.5.4 Rest of MEA
5. Key Players (Cumulative List)
5.1 Medtronic plc
5.2 Apollo Endosurgery, Inc.
5.3 Johnson & Johnson (Ethicon)
5.4 Boston Scientific Corporation
5.5 Olympus Corporation
5.6 Bariatric Advantage, Inc.
5.7 GI Dynamics, Inc.
5.8 Apollo Endo Solutions
5.9 Mediflex Surgical Products
5.10 Obalon Therapeutics, Inc.
5.11 Stryker Corporation
5.12 Cook Medical
5.13 Spatz Medical, Inc.
1. Executive Summary
1.1 Market Overview
1.2 Key Findings
1.3 Market Trends
1.4 Growth Drivers & Challenges
2. Market Introduction
2.1 Definition and Scope
2.2 Market Segmentation
2.3 Research Methodology
2.4 Assumptions and Limitations
3. Global Bariatric Medical Devices Market Analysis by Device Type
3.1 Gastric Bands
3.2 Gastric Sleeves
3.3 Gastric Balloons (Intragastric Balloons)
3.4 Endoscopic Devices
3.5 Others (Roux-en-Y gastric bypass tools, duodenal-jejunal bypass liners)
4. Global Bariatric Medical Devices Market Analysis by Procedure Type
4.1 Surgical Procedures
4.2 Non-Surgical/Minimally Invasive Procedures
5. Global Bariatric Medical Devices Market Analysis by End-User
5.1 Hospitals
5.2 Clinics & Ambulatory Surgical Centers
5.3 Specialty Bariatric Centers
6. Global Bariatric Medical Devices Market Analysis by Region
6.1 North America
6.1.1 United States
6.1.2 Canada
6.1.3 Mexico
6.2 Europe
6.2.1 Germany
6.2.2 United Kingdom
6.2.3 France
6.2.4 Italy
6.2.5 Spain
6.2.6 Rest of Europe
6.3 Asia-Pacific
6.3.1 China
6.3.2 Japan
6.3.3 India
6.3.4 South Korea
6.3.5 Australia
6.3.6 Rest of Asia-Pacific
6.4 Latin America
6.4.1 Brazil
6.4.2 Argentina
6.4.3 Rest of Latin America
6.5 Middle East & Africa (MEA)
6.5.1 Saudi Arabia
6.5.2 UAE
6.5.3 South Africa
6.5.4 Rest of MEA
7. Competitive Landscape
7.1 Market Share Analysis
7.2 Key Strategies Adopted by Leading Players
7.3 Cumulative List of Key Players
- Medtronic plc
- Apollo Endosurgery, Inc.
- Johnson & Johnson (Ethicon)
- Boston Scientific Corporation
- Olympus Corporation
- Bariatric Advantage, Inc.
- GI Dynamics, Inc.
- Apollo Endo Solutions
- Mediflex Surgical Products
- Obalon Therapeutics, Inc.
- Stryker Corporation
- Cook Medical
- Spatz Medical, Inc.
8. Market Dynamics
8.1 Drivers
8.2 Restraints
8.3 Opportunities
8.4 Challenges
9. Regulatory Framework
9.1 Regional Regulations
9.2 Compliance Requirements
10. Market Forecast and Future Outlook (2025–2035)
10.1 Market Size Forecast by Device Type
10.2 Market Size Forecast by Procedure Type
10.3 Market Size Forecast by End-User
10.4 Market Size Forecast by Region
11. Appendix
11.1 Abbreviations
11.2 Sources and References
1. By Device Type
1.1 Gastric Bands
1.2 Gastric Sleeves
1.3 Gastric Balloons (Intragastric Balloons)
1.4 Endoscopic Devices
1.5 Others (e.g., Roux-en-Y gastric bypass tools, duodenal-jejunal bypass liners)
2. By Procedure Type
2.1 Surgical Procedures
2.2 Non-Surgical/Minimally Invasive Procedures
3. By End-User
3.1 Hospitals
3.2 Clinics & Ambulatory Surgical Centers
3.3 Specialty Bariatric Centers
4. By Region
4.1 North America
4.1.1 United States
4.1.2 Canada
4.1.3 Mexico
4.2 Europe
4.2.1 Germany
4.2.2 United Kingdom
4.2.3 France
4.2.4 Italy
4.2.5 Spain
4.2.6 Rest of Europe
4.3 Asia-Pacific
4.3.1 China
4.3.2 Japan
4.3.3 India
4.3.4 South Korea
4.3.5 Australia
4.3.6 Rest of Asia-Pacific
4.4 Latin America
4.4.1 Brazil
4.4.2 Argentina
4.4.3 Rest of Latin America
4.5 Middle East & Africa (MEA)
4.5.1 Saudi Arabia
4.5.2 UAE
4.5.3 South Africa
4.5.4 Rest of MEA
5. Key Players (Cumulative List)
5.1 Medtronic plc
5.2 Apollo Endosurgery, Inc.
5.3 Johnson & Johnson (Ethicon)
5.4 Boston Scientific Corporation
5.5 Olympus Corporation
5.6 Bariatric Advantage, Inc.
5.7 GI Dynamics, Inc.
5.8 Apollo Endo Solutions
5.9 Mediflex Surgical Products
5.10 Obalon Therapeutics, Inc.
5.11 Stryker Corporation
5.12 Cook Medical
5.13 Spatz Medical, Inc.
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Frequently Asked Questions
Why is the global bariatric medical devices market gaining momentum post-2025?
The global bariatric medical devices market is gaining significant traction due to rising global obesity rates, increased awareness of surgical weight-loss interventions, and strong post-pandemic investments in metabolic health solutions. With the market projected to grow from USD 2.08 billion in 2025 to nearly USD 4.12 billion by 2035 at a CAGR of ~7.10%, innovation in minimally invasive technologies and reimbursement support are driving long-term demand.
What’s fueling the 2X market growth of bariatric medical devices by 2035?
The market is set to double in value over the forecast period due to a convergence of key factors: growing prevalence of morbid obesity, rising adoption of laparoscopic gastric procedures, and expansion of bariatric surgery centers in emerging markets. Advancements in robot-assisted surgery, adjustable gastric bands, and AI-powered postoperative monitoring tools are further accelerating global adoption.
Which device categories are transforming bariatric care? Bariatric care is evolving with next-gen devices including:
Gastric balloons for non-invasive weight control Laparoscopic staplers and trocars improving surgical safety Gastric electrical stimulators enabling neuromodulation-based weight loss These devices are redefining treatment outcomes by reducing complications and hospital stays, while enhancing long-term weight management.
How are reimbursement policies and medical tourism shaping the market?
Favorable health insurance coverage for bariatric procedures in countries like the U.S., Germany, and India is expanding patient access. Additionally, medical tourism hubs like Mexico, Turkey, and Thailand are offering affordable, high-tech bariatric surgeries, contributing to global procedural volumes and market value expansion through 2035.
What are the future trends shaping bariatric medical devices from 2025 to 2035?
Key upcoming trends include: AI-assisted surgical robotics in bariatric procedures Smart implantables with post-op tracking features Telehealth-enabled post-bariatric care platforms As global obesity management shifts toward hybrid digital-physical ecosystems, the market is witnessing a transformation beyond just devices—into integrated metabolic care delivery models.