Introduction

• North America Aerial Work Platforms Market is projected to grow from USD 7.33 billion in 2025 to USD 13.22 billion by 2032, registering a robust CAGR of 8.79%, fueled by construction upgrades, smart logistics expansion, and increasing safety regulations across the U.S., Canada, and Mexico.

• Electric-powered platforms and scissor lifts are the fastest-growing segments, with electric lifts expected to cross USD 10.9 billion and scissor lifts over USD 6.84 billion by 2032, driven by demand for sustainable and versatile lifting solutions across urban and industrial projects.

• Construction and logistics sectors dominate application usage, with logistics & transportation recording the fastest CAGR of 10.15%, backed by warehouse automation, e-commerce growth, and the need for high-reach, efficient access equipment.

Role of Indian Mast Aerial Work Platforms in North America AWP Market (2025–2032)

Source: Primary research and secondary research

By Region

• United States

• Canada

• Mexico

• Total

 By Product

• Boom Lifts

• Scissor Lifts

• Vertical Lift

• Others (Personal Portable, etc.)

• Total

By Propulsion Type

• ICE (Internal Combustion Engine)

• Electric

• Air

• Others (Pneumatic, etc.)

• Total

 By Lifting Height

• Less than 20 ft

• 21 ft – 50 ft

• More than 50 ft

• Total

 By Application

• Construction

• Utilities

• Logistics & Transportation

• Others

• Total

Top Key Players & Their Notable AWP Products

1. Genie (Terex Corporation)

2. JLG Industries, Inc. (Oshkosh Corporation)

3. Skyjack (Linamar Corporation)

4. Haulotte Group

5. Snorkel

6. MEC Aerial Work Platforms

7. Aichi Corporation (Toyota Industries)

8. Advance Lifts Inc.

9. Bronto Skylift Oy Ab

10. Dinolift Oy

11. Manitou Group

12. Tadano Ltd.

13. Zoomlion Heavy Industry Science & Technology Co., Ltd.

14. Hunan RUNSHARE Heavy Industry Company, Ltd.

15. Others

Recent Developments – North America Aerial Work Platforms Market (2023–2025)

March 19, 2025 – Strategic Partnership

• AICHI Corporation and ITOCHU Corporation entered into a strategic partnership.

• The alliance combines AICHI's durable AWP products and strong customer relations with ITOCHU’s global networks and expertise.

• This collaboration is expected to boost corporate value and expand service networks, particularly in automotive-related infrastructure sectors across North America and Japan.

February 21, 2023 – Acquisition

• Paul Becker GmbH, a Germany-based rental firm, expanded its aerial work platform fleet with new Bronto Skylift models.

• The acquisition included a 56-meter Bronto S56XR and a 70-meter Bronto S70XR, with deliveries finalized at bauma22.

• This move strengthens their position in the high-reach segment, catering to rental customers in Germany and potentially across North America.

February 3, 2025 – Acquisition

• Clear View Services Group, based in the UK, acquired a new Bronto S104HLA unit for high-elevation access.

• The company’s leadership visited Bronto Skylift in Finland to inspect and receive training on the unit.

• The acquisition indicates growing interest in importing European AWP technologies to support U.S.-based operations.

November 27, 2024 – Distributor Acquisition

• Dinolift appointed Precision Aerial Services, Inc. as its regional distributor for the Southwestern United States.

• The distributor will cover California, Nevada, Oklahoma, and Hawaii from its base in Rialto, California.

• The deal boosts Dinolift’s local service and sales support in key U.S. infrastructure markets.

January 1, 2024 – International Partnership

• Dinolift partnered with LOLEX Ltd., a distributor based in Ireland, to expand product sales across the island.

• The agreement includes sales and support for Dinolift’s trailer-mounted platforms, spider lifts, and self-propelled booms.

• Though focused on Europe, the deal demonstrates Dinolift’s strategic scaling efforts relevant to global AWP trends, including North America.

 CREST Framework Analysis – North America Aerial Work Platforms Market (2017–2032)

Customer

• Increasing demand from construction, utilities, and warehouse automation sectors, especially post-pandemic urban redevelopment.

• Buyers increasingly prefer electric and compact vertical lifts for indoor applications due to lower emissions and ease of operation.

• Rental companies dominate purchase volumes, driving the demand for low-maintenance, versatile aerial platforms.

• Growing importance of after-sales service, safety features, and platform customization in buyer decision-making.

Regulatory

• Stricter OSHA safety mandates in the U.S. and Canadian provinces fuel demand for compliant aerial access systems.

• Incentives and tax benefits for electrified and low-emission machinery promote the adoption of electric AWPs.

• Cross-border trade regulations with Mexico support easier import of compact lifts and components.

• Local state-level codes are pushing for safety tech integration (e.g., overload sensors, auto-brake).

Economic

• Steady growth in public infrastructure investment across U.S. and Canada sustains AWP demand.

• Inflation-adjusted pricing pressure on OEMs encourages innovation in cost-effective designs and localized manufacturing.

• Mexico’s growing contribution to North American supply chains offers cost-efficient assembly and re-export opportunities.

• Rental economy expansion is helping small businesses access AWPs without high capital expenditure.

Social

• Labor safety awareness and training programs are driving employers to adopt mechanized lifting over manual labor.

• Rise in e-commerce warehousing and multi-level logistics centers has made AWPs vital in vertical goods movement.

• Shifting workforce dynamics favor user-friendly, easy-to-operate platforms with low training time.

• Corporate ESG goals are influencing the shift toward low-noise and low-emission AWP fleets.

Technology

• Adoption of smart AWP platforms with telematics, diagnostics, and remote control capabilities is increasing rapidly.

• Electric propulsion is driving innovation in battery efficiency, range, and charging time optimization.

• Integration of IoT and cloud-based fleet monitoring tools is enabling predictive maintenance.

• Advancements in lightweight materials are enabling higher lift heights without compromising mobility or safety.