Introduction 

• The global education and learning analytics market is entering a transformative growth phase, projected to reach USD 44.3 billion in 2025 and surge past USD 168.7 billion by 2035, driven by the rapid integration of data-centric tools across learning ecosystems.

• As institutions prioritize evidence-based decision-making, learning analytics solutions are becoming essential for understanding student behavior, enhancing learning outcomes, and optimizing institutional performance through actionable insights.

• The consistent 12.8% CAGR anticipated during 2025–2035 reflects the sector’s shift toward personalized learning, AI-enabled assessment models, and digital learning platforms that enable educators and organizations to forecast trends and improve overall learning effectiveness.

Value Chain Analysis – Global Education and Learning Analytics Market

1. Data Generation and Collection
   1.1 Institutions, educators, digital learning platforms, and administrative systems generate vast datasets from student interactions, assessments, attendance, LMS activity, and operational workflows.

2. Data Integration and Management
   2.1 Raw data is aggregated, standardized, and stored through databases, cloud platforms, student information systems (SIS), and learning management systems (LMS) to create unified, accessible data environments.

3. Analytics Tools and Technology Development
   3.1 Vendors develop AI-driven algorithms, predictive models, visualization tools, and machine learning engines designed to extract patterns and deliver actionable insights across learning processes.

4. Solution Deployment and Customization
   4.1 EdTech providers configure, integrate, and tailor analytics solutions to institutional needs, ensuring compatibility with existing IT systems, regulatory compliance, and user-specific workflows.

5. Insight Delivery and Decision Support
   5.1 Analytics dashboards, reports, alerts, and real-time performance metrics support educators, administrators, and policymakers in making data-informed decisions that enhance teaching strategies and learner outcomes.

6. Training, Support, and Professional Development
   6.1 Providers offer training programs, technical support, and user enablement services to help educators and institutions effectively interpret insights and maximize technology adoption.

7. End-User Utilization and Continuous Optimization
   7.1 Schools, universities, corporate learning teams, and government bodies apply insights to improve curriculum design, retention strategies, learner personalization, and institutional performance, while continuously feeding new data back into the system for ongoing refinement.

Segment Breakdown – Global Education and Learning Analytics Market

1. By Component
   1.1 Software/Platform
   1.2 Services
   1.3 Managed Services
   1.4 Professional Services

2. By Deployment Mode
   2.1 On-Premise
   2.2 Cloud-Based

3. By Application
   3.1 Student Management
   3.2 Curriculum Development
   3.3 Learning Management
   3.4 Performance Management
   3.5 Institutional Benchmarking
   3.6 Operations & Financial Analytics

4. By Analytics Type
   4.1 Descriptive Analytics
   4.2 Predictive Analytics
   4.3 Prescriptive Analytics
   4.4 Diagnostic Analytics

5. By End User
   5.1 K–12 Schools
   5.2 Higher Education Institutions
   5.3 Corporate Learning & Training
   5.4 Government and Public Sector
   5.5 EdTech Companies

6. By Region
   6.1 North America
   6.2 Europe
   6.3 Asia Pacific
   6.4 Latin America
   6.5 Middle East & Africa

7. Country-Level Segmentation
   7.1 North America
   7.1.1 United States
   7.1.2 Canada
   7.2 Europe
   7.2.1 Germany
   7.2.2 United Kingdom
   7.2.3 France
   7.2.4 Spain
   7.2.5 Italy
   7.2.6 Netherlands
   7.2.7 Rest of Europe
   7.3 Asia Pacific
   7.3.1 China
   7.3.2 India
   7.3.3 Japan
   7.3.4 South Korea
   7.3.5 Australia
   7.3.6 Singapore
   7.3.7 Rest of Asia Pacific
   7.4 Latin America
   7.4.1 Brazil
   7.4.2 Mexico
   7.4.3 Argentina
   7.4.4 Rest of Latin America
   7.5 Middle East & Africa
   7.5.1 United Arab Emirates
   7.5.2 Saudi Arabia
   7.5.3 South Africa
   7.5.4 Rest of Middle East & Africa

Key Players – Global Education and Learning Analytics Market

1. IBM Corporation
2. Microsoft Corporation
3. Oracle Corporation
4. SAP SE
5. SAS Institute Inc.
6. Blackboard Inc.
7. D2L Corporation (Desire2Learn)
8. McGraw Hill
9. Pearson plc
10. Cognizant Technology Solutions
11. Alteryx Inc.
12. Tableau (Salesforce)
13. AWS (Amazon Web Services)
14. Cornerstone OnDemand
15. Civitas Learning
16. Instructure Inc.
17. Ellucian Company
18. Anthology Inc.