Report Details
Introduction
- The global non-woven wipes market has demonstrated significant growth, with an estimated valuation of USD 6.15 billion in 2023, reflecting increasing demand across healthcare, personal care, and industrial segments.
- Driven by rising consumer awareness of hygiene, convenience, and sustainable cleaning solutions, the market is projected to reach USD 11.85 billion by 2031, achieving a robust CAGR of approximately 8.20% during 2024–2031.
- Innovations in material technology, eco-friendly product offerings, and expanding applications in household, healthcare, and commercial sectors are shaping the competitive landscape, positioning non-woven wipes as an essential hygiene and cleaning solution worldwide.
Scenario Planning - Global non-woven wipes Market
- Optimistic Scenario: Rapid adoption of eco-friendly and biodegradable non-woven wipes drives strong market growth, with innovation in sustainable materials attracting both industrial and consumer segments. Enhanced hygiene awareness post-pandemic further accelerates demand globally.
- Moderate Scenario: Steady market growth is sustained through consistent demand from healthcare, personal care, and household segments. Manufacturers focus on incremental product innovations and regional expansions to maintain competitive advantage.
- Challenging Scenario: Regulatory restrictions on single-use plastics and rising raw material costs could slow growth. Market players may face pressure to innovate cost-effectively while maintaining quality and sustainability standards.
- Technological Disruption Scenario: Integration of advanced manufacturing processes, smart hygiene solutions, and antimicrobial or multifunctional wipes reshapes market dynamics, offering differentiation opportunities for early adopters.
- Regional Variation Scenario: Growth trajectories vary by region, with high-income markets focusing on premium, sustainable wipes, while emerging economies drive volume-based growth through affordability and accessibility strategies.
Segment and Key Players
1. By Product Type
1.1 Wet Wipes
1.2 Dry Wipes
1.3 Industrial Wipes
1.4 Personal Care Wipes
1.5 Disinfectant Wipes
2. By Material Type
2.1 Polyester
2.2 Polypropylene
2.3 Viscose
2.4 Blends / Others
3. By Application
3.1 Healthcare & Medical
3.2 Personal Care & Cosmetics
3.3 Household Cleaning
3.4 Industrial & Commercial
3.5 Food Service & Hospitality
4. By Region
4.1 North America
4.1.1 United States
4.1.2 Canada
4.1.3 Mexico
4.2 Europe
4.2.1 Germany
4.2.2 United Kingdom
4.2.3 France
4.2.4 Italy
4.2.5 Spain
4.2.6 Rest of Europe
4.3 Asia-Pacific
4.3.1 China
4.3.2 India
4.3.3 Japan
4.3.4 South Korea
4.3.5 Australia
4.3.6 Rest of Asia-Pacific
4.4 Middle East & Africa
4.4.1 UAE
4.4.2 Saudi Arabia
4.4.3 South Africa
4.4.4 Rest of MEA
4.5 Latin America
4.5.1 Brazil
4.5.2 Argentina
4.5.3 Rest of Latin America
5. Key Players
5.1 Kimberly-Clark Corporation
5.2 Procter & Gamble Co.
5.3 Unicharm Corporation
5.4 Hengan International Group Company Limited
5.5 Nice-Pak Products Inc.
5.6 Edgewell Personal Care Company
5.7 SCA (Svenska Cellulosa Aktiebolaget)
5.8 Svenska Cellulosa Aktiebolaget (SCA)
5.9 First Quality Enterprises, Inc.
5.10 Vinda International Holdings Limited
1. Introduction
1.1 Market Definition
1.2 Market Scope
1.3 Research Methodology
1.4 Market Dynamics
1.4.1 Drivers
1.4.2 Restraints
1.4.3 Opportunities
1.4.4 Challenges
2. Market Segmentation
2.1 By Product Type
2.1.1 Wet Wipes
2.1.2 Dry Wipes
2.1.3 Industrial Wipes
2.1.4 Personal Care Wipes
2.1.5 Disinfectant Wipes
2.2 By Material Type
2.2.1 Polyester
2.2.2 Polypropylene
2.2.3 Viscose
2.2.4 Blends / Others
2.3 By Application
2.3.1 Healthcare & Medical
2.3.2 Personal Care & Cosmetics
2.3.3 Household Cleaning
2.3.4 Industrial & Commercial
2.3.5 Food Service & Hospitality
2.4 By Region
2.4.1 North America
2.4.1.1 United States
2.4.1.2 Canada
2.4.1.3 Mexico
2.4.2 Europe
2.4.2.1 Germany
2.4.2.2 United Kingdom
2.4.2.3 France
2.4.2.4 Italy
2.4.2.5 Spain
2.4.2.6 Rest of Europe
2.4.3 Asia-Pacific
2.4.3.1 China
2.4.3.2 India
2.4.3.3 Japan
2.4.3.4 South Korea
2.4.3.5 Australia
2.4.3.6 Rest of Asia-Pacific
2.4.4 Middle East & Africa
2.4.4.1 UAE
2.4.4.2 Saudi Arabia
2.4.4.3 South Africa
2.4.4.4 Rest of MEA
2.4.5 Latin America
2.4.5.1 Brazil
2.4.5.2 Argentina
2.4.5.3 Rest of Latin America
3. Competitive Landscape
3.1 Key Players Overview
3.1.1 Kimberly-Clark Corporation
3.1.2 Procter & Gamble Co.
3.1.3 Unicharm Corporation
3.1.4 Hengan International Group Company Limited
3.1.5 Nice-Pak Products Inc.
3.1.6 Edgewell Personal Care Company
3.1.7 SCA (Svenska Cellulosa Aktiebolaget)
3.1.8 First Quality Enterprises, Inc.
3.1.9 Vinda International Holdings Limited
4. Market Trends and Insights
4.1 Emerging Trends
4.2 Innovation and Technology
4.3 Sustainability Initiatives
5. Scenario Planning
5.1 Optimistic Scenario
5.2 Moderate Scenario
5.3 Challenging Scenario
5.4 Technological Disruption Scenario
5.5 Regional Variation Scenario
6. Conclusion & Future Outlook
1. By Product Type
1.1 Wet Wipes
1.2 Dry Wipes
1.3 Industrial Wipes
1.4 Personal Care Wipes
1.5 Disinfectant Wipes
2. By Material Type
2.1 Polyester
2.2 Polypropylene
2.3 Viscose
2.4 Blends / Others
3. By Application
3.1 Healthcare & Medical
3.2 Personal Care & Cosmetics
3.3 Household Cleaning
3.4 Industrial & Commercial
3.5 Food Service & Hospitality
4. By Region
4.1 North America
4.1.1 United States
4.1.2 Canada
4.1.3 Mexico
4.2 Europe
4.2.1 Germany
4.2.2 United Kingdom
4.2.3 France
4.2.4 Italy
4.2.5 Spain
4.2.6 Rest of Europe
4.3 Asia-Pacific
4.3.1 China
4.3.2 India
4.3.3 Japan
4.3.4 South Korea
4.3.5 Australia
4.3.6 Rest of Asia-Pacific
4.4 Middle East & Africa
4.4.1 UAE
4.4.2 Saudi Arabia
4.4.3 South Africa
4.4.4 Rest of MEA
4.5 Latin America
4.5.1 Brazil
4.5.2 Argentina
4.5.3 Rest of Latin America
5. Key Players
5.1 Kimberly-Clark Corporation
5.2 Procter & Gamble Co.
5.3 Unicharm Corporation
5.4 Hengan International Group Company Limited
5.5 Nice-Pak Products Inc.
5.6 Edgewell Personal Care Company
5.7 SCA (Svenska Cellulosa Aktiebolaget)
5.8 Svenska Cellulosa Aktiebolaget (SCA)
5.9 First Quality Enterprises, Inc.
5.10 Vinda International Holdings Limited
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Frequently Asked Questions
What factors are driving the rapid growth of the global non-woven wipes market in 2025?
The market is witnessing strong growth due to rising consumer awareness of hygiene, increasing adoption of disposable and eco-friendly wipes, and expanding applications across healthcare, personal care, and industrial sectors. Technological innovations in material composition are also boosting demand.
Which product types are emerging as the most popular in the non-woven wipes market?
Wet wipes and disinfectant wipes are currently leading the market, fueled by hygiene-conscious consumers and institutional usage. Meanwhile, industrial wipes and personal care wipes are gaining traction due to their specialized applications and versatility.
How are material innovations shaping the future of non-woven wipes?
Manufacturers are increasingly focusing on sustainable and biodegradable materials like viscose and blends, reducing environmental impact while enhancing functionality. Polyester and polypropylene remain popular for industrial uses due to durability and cost efficiency.
Which regions are expected to lead the non-woven wipes market through 2031?
North America and Europe continue to dominate due to high hygiene standards and disposable product adoption, while Asia-Pacific is projected to grow fastest, driven by rising urbanization, healthcare expansion, and growing middle-class consumption.
Who are the key players influencing the global non-woven wipes market, and what strategies are they using?
Major companies like Kimberly-Clark, Procter & Gamble, Unicharm, and Hengan International are driving growth through innovation, strategic partnerships, and sustainability initiatives. They focus on product differentiation, regional expansion, and eco-friendly solutions to maintain competitive advantage.